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Obsessed with results? Us too.

We are a fiercely independent marketing agency who speak the language of business. Uniting brand and performance, we use data and insight to drive intelligent decisions.

From household names to the next big thing, what unites our clients is a restless ambition for growth.

TOGETHER WE'RE EXTRAORDINARY

Our Clients

We are consultants and collaborators,
helping you do things better and do better things.

D

Data

Data initiates the process, enabling us to bypass assumptions and uncover concrete truths, steering away from mere intuition.

I

Insight

We look for opportunity, an undiscovered truth by diving into new uncovered ground, finding things that make us say 'a-ha'.

S

Strategy

We define the path going forward, understanding the opportunities available to the brand and the challenges holding it back.

C

Channel

We have the freedom to be channel-neutral and expertise to recommend the right path, delivered by experts in every discipline.

O

Outcome

We make complex data simple, speaking the language of your business, marrying short term campaign metrics with long term business objectives.

Our Services

Digital

Media

PR

Social

Proof It Works

True Student - Digital/PR

Elevating Student Living with Boutique's Digital Expertise

We utilized Paid Search, Meta, location-based SEO, and TikTok campaigns to engage influencers and student residents, creating a dynamic marketing strategy.

The Proof

11%

increase in overall Sessions YoY

101%

increase in Paid Search CTR YoY

192%

increase in Paid Meta CTR YoY

14%

increase in Brand Search Impressions YoY

View Case Study

Naturo - Digital/PR

BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Naturo embraced TV commercials through Co:Lab. With expert guidance, Naturo crafted a compelling ad, securing prime airtime slots across major broadcasters

The Proof

25%

Website sessions uplift

15%

Repeat subscription uplift

80%

Of regions with sales uplift

16%

Average brand search uplift

View Case Study

Astonish - Media

Delivering the brand to a new audience with maximum impact

Sponsoring "The Only Way Is Essex," collaborating with the cast for social content and product placement we ensured weekly viewer engagement, enhancing Astonish's brand perception and reaching a new audience.

The Proof

30%

Uplift in retail sales

20.9m

Adults reached at least once

290K

Viewer reach per episode

10.4m

Adults reached 4+ times

View Case Study

BestHeating - PR

Elevating BestHeating through link-building and B2B exposure

BestHeating aimed to enhance its outreach to tradespeople by boosting brand visibility with targeted link-building, securing B2B backlinks, and establishing industry authority.

The Proof

5 Out of 7

Online pieces included a link (71%)

1 Print

Thought leadership piece in HVP magazine

100%

Of coverage features expert commentary from BestHeating

900,000

Tradespeople reached

View Case Study

Astonish - PR

Astonishing launch of 'The Good One' in a market of giants

In a tranquil forest, "The Good One" by Astonish was launched. Media and influencers explored its unique features and backstory, backed by a paid influencer campaign.

The Proof

151

Pieces of PR coverage

11

Journalists and influencers attended the event with a reach of 40K+

18

Journalist product trials

6.2M

Impressions and 26k clicks on paid send

View Case Study

Abbeyfield - Digital/PR

Boosting brand awareness among a non-digital audience.

Abbeyfield partnered with us to increase visibility and brand awareness among a non-digital audience. Tailored paid search campaigns were created for each location.

The Proof

9%

Improvement in CPA (MoM)

44%

Decrease in CPC (MoM)

154%

Increase in conversions (MoM)

27%

Increase in CTR (MoM)

View Case Study

Graham & Brown - Media

Doubling App Downloads

The strategy focused on promoting a new creative through TV, spanning linear and VOD platforms during peak times and home/lifestyle programming.

The Proof

12%

Increase in revenue

33%

Increase in users

100%

Increase in app download

5x

Better click rate to market average

View Case Study

Lovell Homes - Digital/PR

Achieving Record Sales Figures

Lovell homes have been developing new build properties for over 40 years, in locations across the UK. With an emphasis on help to buy and first-time home buyers.

The Proof

43.24%

Increase in Paid social CTR (YOY)

32%

Decrease in Paid Social CPC (YOY)

41%

Increase in Paid social clicks (YOY)

33

Conversions through paid social

View Case Study

Black + Decker - PR

Elevating a historic brand in the modern marketplace

A targeted approach that allowed Black + Decker's product to be featured on the Gadget Show. Which lead to a 15 minute segment showcasing the products USPs

The Proof

450K

Viewers watched the episode

Prime Time

Slot on The Gadget Show

As seen on TV

can be used across marketing channels

Engagement

More reviews and features online and in print

View Case Study

BestHeating - Media

BestHeating.com Turn Up the Heat with a Rebrand

BestHeating undergoes a stylish transformation, rebranding and launching a £4m TV campaign to turn radiators into modern art, positioning them as interior style centerpieces.

The Proof

92%

said they found the BestHeating ads “very appealing”

85%

said they would be likely to visit the BestHeating website

49%

said they thought BestHeating offered high-quality products

43%

said they felt BestHeating were design-led

View Case Study

The Team

Michael Zervos

Introducing Michael, our Media Maestro at Boutique. With a knack for turning plans into profits, Michael orchestrates campaign strategies that light up screens and captivate audiences. A bona fide tele addict, when he's not planning TV, he's watching TV.

View my LinkedIn page

Michael Zervos

DJ Winkworth

A dedicated Arsenal supporter and a lover of puns, DJ relishes socialising with friends and has a deep passion for progressive house music, often indulging in dance festivals and gigs. This year marks an exciting new chapter as he embraces the joys and challenges of being a first-time dad. He has a robust background in marketing and business development and has had the privilege of working with and growing some outstanding agencies.

View my LinkedIn page

DJ Winkworth

Annabel Gerrard

Annabel is our Senior Account Executive in PR, with a keen eye for trends she thrives on staying one step ahead. You'll find Annabel browsing the news, socials and other platforms for the 'next big thing', always trying to get ahead and be the first to jump in. Dog walks and dancefloors are her happy place.

View my LinkedIn page

Annabel Gerrard

Holly Turner

Holly is the resident social media fanatic, she has her finger on the pulse for the latest trends and can name-drop influencers when asked. Turning strategy into stories is her secret sauce as she makes the digital realm her playground - all while staying fabulously on trend. If you can’t find her on social media, she’ll be on her PC playing games or watching the latest anime!

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Holly Turner

Steph Feather

Heading up our Media team, Steph flies the flag for our independent heritage, championing us by being media neutral by nature and channel agnostic at heart. She leads on overarching media strategy and guides the team on multi-channel media planning and buying. With a competitive streak and a passion for travel, she likes nothing more than exploring new parts of the world and looking for her next extreme challenge.

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Steph Feather

Abby White

For more than a decade, Boutique's new Head of PR has shaped earned media strategies for some of the UK's most loved brands. With sector specialisms in home improvement, automotive and travel, she loves nothing more than uncovering great brand stories and shouting about them far and wide. An obsessive consumer of all media, who spends too much time engaging with TikTok trends, Abby has a hunger for all things new and news

View my LinkedIn page

Abby White

Ant Kenny

Boutique's catalyst for digital excellence using a blend of strategy and creative intuition. With a keen interest in exploring random facts and all too often plunging into rabbit holes on Wikipedia & Reddit, his insatiable curiosity feeds back into Boutique's ethos of staying ever-relevant and ahead of the curve.

View my LinkedIn page

Ant Kenny

Nicola Mawdsley

A rare animal that can leverage both the analytical left brand and creative right brain, Nic fuses the two to achieve the best possible creative output into the most effective channels for maximum impact with the audience. And otherwise finding balance in left and right as a part-time yoga teacher.

Nicola Mawdsley

Zoe  Perkin

Boutique’s SEO enthusiast, bringing the strategies, tactics and techniques to keep your website looking its best and showing up. As a big bookworm, she’s a word nerd keen to create her own impactful content. When she’s not reading a novel with a chocolate bar, you’ll find her E-E-A-Ting her way through Google’s algorithm.

View my LinkedIn page

Zoe Perkin

Sophie Nightingale

A home and property obsessive, Sophie is our senior PR manager and loves all things interiors. She has a black book of contacts to die for, is a fiercely loyal advocate for your brand and can guarantee you media opportunities. Book worm, runner, cat Mum.

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Sophie Nightingale

Sophie Cork

Boutique’s big-picture thinker. Can be found knee-deep in a research project, brain-dumping strategy ideas or waxing lyrical about our DISCO model. Sophie’s fascination with sociology and human behaviour means she’s obsessed with audiences: she wants to know who they really are & what they care about, and how we can use that to our client’s advantage.

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Sophie Cork

Sarah Lightfoot

The first face you'll see to welcome you into the office, Sarah, is our operational backbone, ensuring Boutique's seamless growth. As the Operational Support Manager, Sarah connects teams, troubleshoots, and always keeps our sweet jar full to the brim.

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Sarah Lightfoot

James Holding

A new addition to Boutique, James joins as the Head of Analysis with more than 15 years’ experience in digital marketing and web analytics. James has a passion for problem solving and a love of helping others, always on the lookout for improve a solution. A strong mathematics background and a love of learning has shaped James’ career, firmly placing strategy and innovation at its heart. In his downtime, James has a love of sports, computer games (PC of course), cooking and enjoys a quiz

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James Holding

Fran Haigh

Our paid social expert who orchestrates seamless campaigns across all paid social channels. Fran loves to navigate the ever-evolving landscape of digital trends. Outside of work, you'll find her immersed in endless social media scrolls, absorbing trends like a sponge and applying them to her campaigns.

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Fran Haigh

Emma Tarleton

A Paid Digital Expert who excels in being able to use data to form paid strategies and prove why the work we are doing is delivering you dream results. Known for creating a spreadsheet to manage every aspect of her life including a house glow up and a slightly rambunctious dog.

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Emma Tarleton

Daisy Tucker

A senior PR account executive who loves getting involved with anything and EVERYTHING the agency has to offer! If Daisy isn't power-typing at her desk to get a reactive campaign over the line quick time, you’ll probably catch her grabbing a coffee from Boutique’s favourite local barista, tagging along with Holy Fit running club, prepping some slides for a webinar or visiting a client.

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Daisy Tucker

Chloe Fletcher

Chloe is the Media team’s organisation-obsessive and loves finding clarity in the chaos. Her thorough approach means she loves to see campaigns right through from brief to reporting, and her dedication to building relationships with media partners means clients get access to the most exciting opportunities, and the best deals!

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Chloe Fletcher

Becky Gaskell

Becky's role extends beyond traditional and digital PR, embracing new challenges and pioneering innovative approaches to storytelling. Her creativity and strategic mindset serve as cornerstones in devising campaigns that not only resonate but also spark engagement and connection. Becky openly admits she is on TikTok daily - but with the caveat it’s “always for work”. And enjoys sharing her food snaps, shameless plug - follow Beck_n_Faul on Instagram for more.

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Becky Gaskell

Alicia Preston

Boutique's coverage Queen - landing her client's in their dream publications is what she does best! Known for her ability to work reactively, Alicia thrives in the fast paced world of ever evolving trends. Whether it's the latest beauty innovation or the hottest home décor style, she eagerly immerses herself in the vibrant and dynamic world of PR

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Alicia Preston

Alicia Lai

Alicia, a Media Account Manager at Boutique, brings over two years of TV expertise to the table. Outside of the office, you can find her buying (too many!) plants to decorate her flat and scrolling Instagram for the latest home inspo.

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Alicia Lai

Alex Price

Agency Partner, and wing woman to our founder Simon, Alex ensures that the business vision is lived out in our daily endeavours. She demonstrates a real passion for people and leads the team to realise their potential. Outside of Boutique she’s focused on family, fitness and friends…and recently philosophy!

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Alex Price

Simon Bollon

Managing Director and Founder, Simon leads the business on the Boutique vision. He relentlessly creates the momentum behind our growth and independent proposition. A sport obsessed, father of four, you can quickly picture where he spends his time when he’s not living his entrepreneurial dream.

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Simon Bollon

Connor Dimberline

The creative force behind Boutique. Connor shapes our visual identity and drives our mission to establish Boutique as a celebrated agency in the North. Less is always more! When he's not decluttering his space, you'll find him simplifying the complex and embracing the beauty of 'less' in a 'more' world.

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Connor Dimberline

Jenn Ferrier

Boutiques resident all round marketing queen, making Boutique famous far and wide. A property geek, rightmove obsessive and knee deep in home improvements, working for a Home & Garden sector specialist is the dream!

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Jenn Ferrier

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What's On

EVERY SECOND COUNTS: BOUTIQUE + PRINCIPLES

February 5, 2025 10:30 am

Title

IN AN ERA OF CHANGE WE’RE AN AGENCY EMBRACING A NEW WAY OF WORKING. NEVER STOPPING IN THE PURSUIT OF HOW WE CAN BE MORE, DO MORE, ACHIEVE MORE, TOGETHER.

Wise Up

PR

Behind the Scenes at The Beauty Show Live event in London

Oct 16th 2024

Digital

Leeds Digital Festival 2024: Boutique Highlights

Oct 2nd 2024

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The Black Friday Paid Social Survival guide

Sep 11th 2024

Media

THE RISE OF OOH

Aug 6th 2024

Digital

Debunking the Myth: Meta Advertising Costs Are Actually Decreasing – Here’s Why

Aug 2nd 2024

Digital

Do You Believe Me? How Marketing Can Build Trust in a Wary World

Jul 31st 2024

Round Up

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