Lidl’s new Christmas advert will be shown during the I’m a Celebrity breaks on ITV
and it is full of festive fun and good food. The ad shows all the Christmas treats from
Lidl while bringing in Kev and his lovable personality. His fame from the show makes
the advert feel even more special and connects with fans straight away. As people
watch the jungle challenges, the Lidl advert shows off the Christmas dinners and cozy
festive moments with Kev’s friendly energy making it feel like part of the show. It is a
clever way to celebrate the season while sharing some laughs with one of the
audience’s favourite celebrities. By mixing Kev and Christmas food, Lidl has created
something memorable that will stick with viewers all season.

Channel 4 has launched a new AI-powered service called the Smart Ad Engine,
designed to make TV advertising easier for smaller businesses. The tool allows
companies to quickly generate TV ad concepts based on their existing website or
social media content. It offers a free entry point to begin with, and for those who want
more support, paid services are available to help with creative development and
regulations. Channel 4 says the initiative is aimed at giving smaller brands a chance to
compete with larger competitors. It highlights how AI is starting to transform
traditional advertising, making it faster, more accessible, and more affordable for
businesses of all sizes.

Waitrose and Partners has launched a big Christmas campaign by transforming
London’s BFI IMAX into the Piemax. Working with Wonderhood Studios and MG OMD,
they created a giant turkey pie installation on the building as part of their Perfect Gift
campaign. The stunt ties into an TV ad where Joe Wilkinson makes a pie for Keira
Knightley, blending food, romance and cinema into one playful experience. The
outdoor ad turns a festive food message into a real world spectacle, making the
Waitrose ad larger than life and memorable for audiences.