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GROW BIG. GROW HOME.

We are experts in Media, PR & Digital and market-leading specialists in the Home & Garden sector.

We know the UK is a nation obsessed with the home and spending on the home is an ever present. However, in challenging times, we’re seeing consumers spend less, but expect more, we help brands navigate this, creating effective marketing strategies and grow their businesses.

Be At Home with Boutique.

Our Home Clients

Proof It Works

True Student - Digital/PR

Elevating Student Living with Boutique's Digital Expertise

We utilized Paid Search, Meta, location-based SEO, and TikTok campaigns to engage influencers and student residents, creating a dynamic marketing strategy.

The Proof

11%

increase in overall Sessions YoY

101%

increase in Paid Search CTR YoY

192%

increase in Paid Meta CTR YoY

14%

increase in Brand Search Impressions YoY

View Casestudy

Naturo - Digital/PR

BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Naturo embraced TV commercials through Co:Lab. With expert guidance, Naturo crafted a compelling ad, securing prime airtime slots across major broadcasters

The Proof

25%

Website sessions uplift

15%

Repeat subscription uplift

80%

Of regions with sales uplift

16%

Average brand search uplift

View Casestudy

Astonish - Media

Delivering the brand to a new audience with maximum impact

Sponsoring "The Only Way Is Essex," collaborating with the cast for social content and product placement we ensured weekly viewer engagement, enhancing Astonish's brand perception and reaching a new audience.

The Proof

30%

Uplift in retail sales

20.9m

Adults reached at least once

290K

Viewer reach per episode

10.4m

Adults reached 4+ times

View Casestudy

BestHeating - PR

Elevating BestHeating through link-building and B2B exposure

BestHeating aimed to enhance its outreach to tradespeople by boosting brand visibility with targeted link-building, securing B2B backlinks, and establishing industry authority.

The Proof

5 Out of 7

Online pieces included a link (71%)

1 Print

Thought leadership piece in HVP magazine

100%

Of coverage features expert commentary from BestHeating

900,000

Tradespeople reached

View Casestudy

Astonish - PR

Astonishing launch of 'The Good One' in a market of giants

In a tranquil forest, "The Good One" by Astonish was launched. Media and influencers explored its unique features and backstory, backed by a paid influencer campaign.

The Proof

151

Pieces of PR coverage

11

Journalists and influencers attended the event with a reach of 40K+

18

Journalist product trials

6.2M

Impressions and 26k clicks on paid send

View Casestudy

Abbeyfield - Digital/PR

Boosting brand awareness among a non-digital audience.

Abbeyfield partnered with us to increase visibility and brand awareness among a non-digital audience. Tailored paid search campaigns were created for each location.

The Proof

9%

Improvement in CPA (MoM)

44%

Decrease in CPC (MoM)

154%

Increase in conversions (MoM)

27%

Increase in CTR (MoM)

View Casestudy

Graham & Brown - Media

Doubling App Downloads

The strategy focused on promoting a new creative through TV, spanning linear and VOD platforms during peak times and home/lifestyle programming.

The Proof

12%

Increase in revenue

33%

Increase in users

100%

Increase in app download

5x

Better click rate to market average

View Casestudy

Lovell Homes - Digital/PR

Achieving Record Sales Figures

Lovell homes have been developing new build properties for over 40 years, in locations across the UK. With an emphasis on help to buy and first-time home buyers.

The Proof

43.24%

Increase in Paid social CTR (YOY)

32%

Decrease in Paid Social CPC (YOY)

41%

Increase in Paid social clicks (YOY)

33

Conversions through paid social

View Casestudy

Black + Decker - PR

Elevating a historic brand in the modern marketplace

A targeted approach that allowed Black + Decker's product to be featured on the Gadget Show. Which lead to a 15 minute segment showcasing the products USPs

The Proof

450K

Viewers watched the episode

Prime Time

Slot on The Gadget Show

As seen on TV

can be used across marketing channels

Engagement

More reviews and features online and in print

View Casestudy

BestHeating - Media

BestHeating.com Turn Up the Heat with a Rebrand

BestHeating undergoes a stylish transformation, rebranding and launching a £4m TV campaign to turn radiators into modern art, positioning them as interior style centerpieces.

The Proof

92%

said they found the BestHeating ads “very appealing”

85%

said they would be likely to visit the BestHeating website

49%

said they thought BestHeating offered high-quality products

43%

said they felt BestHeating were design-led

View Casestudy
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THE HOME REPORT LIVE EVENTS

As specialists in the Home sector we have a raft of clients which opens up access to data, insight, specialist knowledge and the client marketers shaping the industry.

Each year we pull from those sources, alongside our own research and hand-picked contributors to create a juicy report that covers the shape of the sector, trends, insights and areas for consideration while building marketing strategies in the Home & Garden space.

We bring the highlights from this report to create both a LIVE event and separate virtual event to share the very best bits, alongside guest speakers who know the sector inside out and have their own stories and insights to share.

B@Home News

b @home

Print Permanence: Why Print Advertising Matters in the Homes Industry 

Jul 15th 2024

b @home

Booming Business: Why Older Audiences are Golden for Home & Garden Brands

May 22nd 2024

b @home

KBB Birmingham 2024: Kitchen and Bathroom Trends Hot Right Now

Mar 20th 2024

The Home Reports

As specialists in the sector, with a raft of clients in the home space we have access to data, insight, specialist knowledge and client marketeers shaping the industry.

We publish the HOME REPORT bi-annually, they are always jam-packed which covers te shape of the sector, trends, insights and areas for consideration when building marketing strategies in the home’s space.

Home Report

Home report
Autumn 2022

Home Report

Home report
Summer 2023

Get your own copy

If you’re a brand in the Home Interest sector you in a good spot with us!

We regularly produce reports – whether our flagship Home & Garden report which covers the whole industry or a razor sharp report with focus on one specific vertical.

With a raft of clients in the home space we have access to data, insight, specialist knowledge, and client marketers shaping the industry. We have pulled from all those sources to create a juicy report that covers the shape of the sector, trends, insights and areas for consideration when building marketing strategies in the home’s space. Get dug in and remember Knowledge is Power.

This report provides an overarching view of the market, packed with data, trend analysis and human insights – providing you with the tools to look ahead.

Drop your deets below to get your own copy

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