Prime-time slot on The Gadget Show
Elevating a historic brand in the modern marketplace
Promote values of reliability, high quality, and a household name
Increase relevancy of the Black + Decker plan
Leveraging our strong relationship with journalists we pitched into the Gadget Show for a feature on drills and sent one of Black & Decker’s product for them to trial
The show is on a prime time TV spot with really engaged viewers interested in tech and DIY – perfect for B&D’s audience, reaching new and old customers
15 min segment reviewing & testing the drills key features
Prime-time slot on The Gadget Show with the host giving a detailed review of the product and it’s benefits
Episode had 467,680 viewers
This has paved the way for more journalists to review B&D’s products and publish write ups about the brand online and in print
B&D are able to use ‘as seen on TV’ in marketing channels, and also provides fresh content for use
“Really pleased we got it over the line, I wholeheartedly believe this is what we need on B+D, all credit to yourself and the team because every call we’ve had to date has filled me with confidence! Really impressed.”
Tim Winstanley, Senior Brand Manager
Privacy Policy
