The Future is Indie

1. Client First, Always

Bulk packages and restricting share deals? That’s just not our style - we leave that to the networks. Unlike our big agency counterparts, we’re not tied into media owner deals, which means our recommendations are based entirely on what is right for our client’s business, not ours.

3. Creatively Led

Being independent means we’re media neutral by nature and channel agnostic at heart. We’re strategically driven, combining creativity and analytical thinking in our process. This ensures that the chosen media channels amplify the key message in the most effective way possible.

1. Benefits For Advertisers

CTV changes the game. Advertisers can target audiences based on specific demographics, interests, device types, geography, and even time of day. This lets you create personalised, hyper-local ads that truly connect. Unlike linear TV audiences who watch whatever’s on, CTV viewers actively choose content they care about, making them more engaged. With binge-worthy shows and endless options, you’ve got their full attention—leading to higher video completion rates. Advertisers also love the control CTV offers. Advanced buying systems ensure your ads appear in the right places at the right times, reducing the risk of irrelevant or inappropriate placements.

1. UNBIASED & TRANSPARENT

TV measurement should tell you how your audience is responding to your marketing activities, so the collected data can then be used to adjust in flight activity or be used in planning future activity, to ensure it has maximum impact on your bottom line.

3. INTEGRATED

The increasingly fragmented nature of TV advertising requires marketeers to look to broaden their horizons when examining the impact. Traditional measurement fails to capture how campaigns actually perform and subsequently underplay the true impact of TV.