Launch event with 11 journalists and influencers with an audience of 840,000+
Launch a new product to market that will rival a competitor that has huge market share
Cut through the noise of the heavily saturated cleaning, and ‘clean-fluencer’ industry
Get product into the hands of key media Build positive sentiment of the product
We developed a campaign which have 3 different threads of activity to it
An immersive event which linked to the products natural qualities
A gifting strategy to get into the hands of key ‘clean-fluencers’
An outreach strategy to target key journalists
The Event
An afternoon immersing The Good One in a forest experience surrounded by nature and a minty aroma with key journalists and influencers in attendance to learn more about The Good One – Astonish product
Based in the heart of the woods, guests were taken on a journey as they experienced the smell, touch and sight of this all natural multi-use product
Followed by a foraging experience, in which an array of props were found along the way for guests to clean, and a dinner hosted by the Astonish team with a menu completely inspired by the product
This all capitulated the products key messages, USPs and story behind the development
Launch event with 11 journalists and influencers, sharing the day with an audience of 840,000+
67 pieces of gifted influencer content live
Product sent to 51 influencers across Instagram and TikTok with over 13,520 likes across gifted product posts. Total reach of 1,826,448
7 pieces of paid influencer content live. Total Views: 1,002,358. Total Likes: 34,694. Highest Engagement Rate: 621%
18 journalist product trials from successful outreach paid campaign
151 pieces of PR coverage. 26 publications with the product. 13/20 dream publications reached. 6.2M impressions and 26K clicks on paid send
“What a fantastic day, one definitely to remember – thank you to Astonish for the wonderful event showcasing The Good One” – Dazlin Cleaning
“We learned so much about the product and had the best time with friendly faces and the most scenic venue, it honestly was the best day” – Glam Fairy’s World
“The attention to detail just showed the love Astonish put into their brand, I will never experience anything like it again” – Mrs Clarke’s Cleaning
“Such an amazing day foraging in the woods in the most beautiful location, thank you Astonish for organising such a lovely day” – Lynsey Queen Of Clean
Privacy Policy
