90,000 tradespeople reached
Increase BestHeatings reputation amongst tradespeople
The primary challenge was to generate more exposure of BestHeating to tradespeople, supported by gaining links from B2B sites that would provide them with relevant links to specific blog pages
The final challenge was to build BestHeating’s share of voice with B2B sites through thought leadership pieces
Created a link-building PR strategy that would target keyword inclusion and raise awareness of the brand
We launched a tradespeople campaign that was aimed at raising awareness of their struggles with cost of living increases and providing support to them
The data from the survey we ran was utilised to deepen the authority of the campaign, and the main data was housed on a dedicated page on BestHeating’s site so that there was credible content for websites to link back to
We also created thought leadership pieces housing key insights to drive the credibility of the brand
8 trade pieces from the first campaign so far on sites such as HVP, PHAM and Installer
5 out of 7 online pieces include a link
(71%) 1 print thought leadership pieces in HVP
100% of coverage features expert commentary from BestHeating stars
90,000 tradespeople reached
“With the help of the amazing team at Boutique and their dedicated and detailed approach to PR, print and TV advertising, we have seen significant growth of our BestHeating website over the last 4 years. The insight, advice, know-how and expertise lead by Boutique has helped us to achieve our strongest year to date. Our latest TV commercial, launched by Boutique, makes a feature of the orange radiator, which has seen a +300% increase in sales of this particular product alongside a trend for more coloured ranges and differing shapes and sizes of radiator.”
Ali Jones, Marketing General Manager, BestHeating
Privacy Policy
