Naturo

THE CHALLENGE

Naturo, the number 1 natural wet dog food brand in the UK, wanted to grow their brand and connect with a new audience of dog owners looking for a natural solution for their beloved pet’s mealtimes.

Having only ever done a small amount of digital advertising in the past, we felt the time was right to launch the brand onto the airwaves, showcasing Naturo on a national scale and demonstrating the business-changing potential of TV.

Through our DISCO model, we identified little differentiation between brand advertising and a lack of brand attribution in above-the-line advertising. Using our Co;lab proposition, we sought a creative partner to answer the brief ‘naturo nose best’.

THE SOLUTION

In partnership with creative agency 10Associates, we developed the ‘Naturo Nose Best, Naturally’ campaign focussing on the key indicator of your dog’s health – their nose!

We took the ad to TV in both the UK and the Republic of Ireland, delivering spots across ITV, Channel 4 and Virgin Media. In addition, we ran PPC, YouTube and Display to help expand the reach of the campaign and drive site traffic. We prioritised programming relevance, with the TV schedule including 3 x spots during Crufts, delivering 1.7m impacts alone. Additional relevance was delivered across The Dog House, For the Love of Dogs & Dog Rescue

THE OUTCOMES

25% website sessions uplift

16% average brand search uplift

13% online sales uplift

80% of regions with sales growth

15% repeat subscriptions uplift

11% loyalty scheme sign-up uplift

5.4 star rating in System 1 effectiveness performance

178% Increase in agreement with the statement ‘I would never switch from Naturo’

Media

Astonish. Delivering the brand to a new audience with maximum impact

Key Stat: 30% Uplift in retail sales

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

THE CHALLENGE

THE SOLUTION

THE OUTCOMES

Astonish. Delivering the brand to a new audience with maximum impact

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

True Student. Elevating Student Living with Boutique's Digital Expertise

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