We are Boutique
Contact

CHALLENGE

Providing market leading student accommodation, True Student have 7 locations, strategically placed across the UK, aligned with key Universities.  With a competitive landscape, and the desire to not compromise brand integrity, in the pursuit of marketing quick wins, True Student selected Boutique to deliver a multi channel, digital strategy.

THE SOLUTION

Through a collaborative briefing process, we quickly understood the need to have a fast acting, reactive layer combining Paid Search and Meta, underpinned by a proactive brand building base, facilitated through location based SEO and brand centered TikTok campaigns, utlising influencers and student residents.

OUTCOMES

11% increase in overall Sessions YoY

101% increase in Paid Search CTR YoY

192% increase in Paid Meta CTR YoY

14% increase in Brand Search Impressions YoY



WHAT DID THE CLIENT SAY?

“The work Boutique have done has helped us to reach a whole new audience of younger students keen to engage with our brand, positioning True Student as the aspirational brand of University goers, both now and future”.

Gary Wise, Group Marketing Director



Media

Astonish. Delivering the brand to a new audience with maximum impact

Key Stat: 30% Uplift in retail sales

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

View More Case Studies