101% increase in Paid Search CTR YoY
Providing market leading student accommodation, True Student have 7 locations, strategically placed across the UK, aligned with key Universities. With a competitive landscape, and the desire to not compromise brand integrity, in the pursuit of marketing quick wins, True Student selected Boutique to deliver a multi channel, digital strategy.
Through a collaborative briefing process, we quickly understood the need to have a fast acting, reactive layer combining Paid Search and Meta, underpinned by a proactive brand building base, facilitated through location based SEO and brand centered TikTok campaigns, utlising influencers and student residents.
11% increase in overall Sessions YoY
101% increase in Paid Search CTR YoY
192% increase in Paid Meta CTR YoY
14% increase in Brand Search Impressions YoY
“The work Boutique have done has helped us to reach a whole new audience of younger students keen to engage with our brand, positioning True Student as the aspirational brand of University goers, both now and future”.
Gary Wise, Group Marketing Director
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