Posted In: PR by
Daisy Tucker,
January 23, 2026
By Daisy Tucker, PR Account Manager
When it comes to home marketing, influencers and creators are a trusted voice for consumers. According to recent research, almost a third of UK adults said they’d be more likely to purchase home décor items from a brand that is associated with a personality they know.
But we get it – influencer investment can sometimes be hefty and with marketers often having to work with a budget made up of left overs, putting a significant sum behind one person can feel risky.
At Boutique, PR and Influencer specialists work side by side across an array of home and garden accounts pooling their knowledge and industry expertise to ensure creator collaborations have a lifespan beyond the original agreement.
From selecting the right brand partner to leveraging strong media relationships – here’s how we turn top performing social content into unmissable press stories that results in multi-channel success.
Foresight is key when choosing the right influencer to partner with for an upcoming campaign. Thinking beyond social reach and engagement rates, it’s important to weigh up the value they hold away from the usual digital platforms. For example, we recently worked with Interior Design Master’s runner up Jack Kinsey for our radiator client, BestHeating. We knew that his TV background and previous press interest would put us in good stead for securing more earned media opportunities after the Instagram campaign was live.
To bring content to life outside the realms of social media to generate press attention, a great story is needed. Again, considering this early on in the planning process is crucial for understanding the scope of opportunity from the get-go. With Jack, our partnership was part of an amazing and unique chapel renovation he was undergoing that hadn’t had much publicity yet. With him doing no PR himself, we were able to use this untouched project to offer press a truly unmissable case study that our client would be a part of.
Selecting the right media title to pitch influencer case studies to is truly where the magic lies. We know editors are more like to say ‘Yes!’ when they receive personalised pitches that deliver content which fits seamlessly with upcoming features and resonates with their readership. Our deep understanding of the interiors press means we land placements fast, and our little black book of industry contacts enables us to secure meaningful editorial – from four-page shoots to front covers.
To chat more about we can make your influencer partnerships work harder, drop us a note.
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