12% Increase in revenue
Graham & Brown, tasked us with bring them back to the TV market after being lapsed for a number of years.
As a result of a comprehensive strategic review, the key outputs were an increased budget allocation to digital, home interest and broadcast media. We devised a plan to roll across all channels making a hero of the new creative with TV at the heart of that strategy. The campaign ran across linear and VOD with a focus on peak times and home interest/lifestyle programming.
12% Increase in revenue
33% Increase in users
100% Increase in app download
5x better click rate to market average
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