It’s very cool to be working with one of the UK’s iconic home interest brands
In 2019 we were appointed as the lead channel agency. As a result of a comprehensive strategic review, the key outputs were an increased budget allocation to digital, home interest media and we also took the client to TV for the first in years.
Working with our pals at 10 Associates (they did a cracking job on the creative, we’re sure you’ll agree) we devised a plan to roll across all channels making a hero of the new creative with TV at the heart of that strategy. The campaign ran across linear and VOD with a focus on peak times and home interest/lifestyle programming.
