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CHALLENGE

Graham & Brown, tasked us with bring them back to the TV market after being lapsed for a number of years.

SOLUTION

As a result of a comprehensive strategic review, the key outputs were an increased budget allocation to digital, home interest and broadcast media. We devised a plan to roll across all channels making a hero of the new creative with TV at the heart of that strategy. The campaign ran across linear and VOD with a focus on peak times and home interest/lifestyle programming.

OUTCOME

12% Increase in revenue

33% Increase in users

100% Increase in app download

5x better click rate to market average

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

PR

BestHeating. Elevating BestHeating through link-building and B2B exposure

Key Stat: 90,000 tradespeople reached

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