The Power of TV

1. Creating Fame

TV’s massive reach makes it unbeatable for building fame. You can’t become famous if no one knows you exist! Plus, TV is a shared experience, which boosts its power to get people talking. Watching TV ads together sparks conversations, personal recommendations, stronger memories, and bigger emotions.

3. Brand Trust

People trust TV more than any other advertising medium, and that trust rubs off on brands. Being on TV gives brands a sense of quality and credibility. That’s why so many e-comm brands are diving into TV—it gives their brand a stamp of assurance like nothing else.

1. Highlights

TV sponsorship fuels long-term brand health. 60% agree* that TV sponsorship makes brands appear more trustworthy. TV sponsorship builds trust and emotional connection. *ITV’s Sponsorship 982 Research – 80,000 interviews

3. Build Frequency and Fame

Repeating the brand name during regular idents reinforces brand awareness and improves retention. This consistent exposure helps establish familiarity, strengthens recall, and ensures the audience forms a lasting connection with the brand through repeated, strategic placement within the content.

5. Align With Brand Objectives

Brand objectives should guide programme selection and strategy. Whether changing perception, repositioning, or de-seasonalising a product, aligning partnerships with brand goals ensures maximum impact and long-term success.

1. UNBIASED & TRANSPARENT

TV measurement should tell you how your audience is responding to your marketing activities, so the collected data can then be used to adjust in flight activity or be used in planning future activity, to ensure it has maximum impact on your bottom line.

3. INTEGRATED

The increasingly fragmented nature of TV advertising requires marketeers to look to broaden their horizons when examining the impact. Traditional measurement fails to capture how campaigns actually perform and subsequently underplay the true impact of TV.