Radio

With new national radio brands, the advent of smart speakers and a surge in streaming and podcast listening this has led to an audio revolution. With 12% of the media day being spent listening to radio, we understand its importance in the channel mix as an amplifier to other media.

The high reach of radio combined with its mood enhancing effect on listeners means that it is able to play a broader and more ambitious role for brands. Radio advertising is one of the most adaptable channels in the marketing mix, with the introduction of online streaming offering a multitude of options and devices to tune in on. We know radio works well to maximise reach whilst being cost-effective, mobile and immediate.

With data-driven radio campaign planning, we’re able to make smarter decisions when setting the optimum planning weights for client radio campaigns.