30% Uplift in retail sales
REBRANDED TV AD LAUNCH IN 2024 TO BRING THE BRAND TO A NEW AUDIENCE
Astonish were already an established brand in the UK market but wanted to take their presence within the sector and in partner retailers, to the next level by improving brand reach. Astonish created a new TV ad focusing on the “magical” quality of their products, which was ready to launch in Q1 2024. Boutique partnered with Astonish to make sure the new creative was delivered across the largest platform possible, to deliver the brand to a new audience with maximum possible impact.
AIRTIME CONTENT AND THE ONLY WAY IS ESSEX
For supreme standout we planned a two pronged strategy. Linear TV for broad, optimal reach in partnership with ITV, constantly optimising airtime to ensure we delivered spots in ITVs biggest and best shows. To compliment this and enhance brand perception amongst a new valuable, untapped audience we collaborated with ITV and Lime Studios on a sponsoring the smash hit reality show, The Only Way Is Essex. This would guarantee Astonish weekly dedicated viewers interacting with their brand for potentially the first time. As well as sponsoring the show, we also partnered with the cast for bespoke social content and product placement within the show to further amplify cut through and association with the show, it’s cast, and their fans.
30% Uplift in retail sales
179m impacts
2,217 spots
20.9m Adults reached at least once
10.4m Adults reached 4+ times
TOWIE episodes reach an average of 290K viewers per episode
Overdelivered on value by 28%
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