Paid social CTR: 43.24% up YOY
With a growing portfolio of newbuild homes, property developers Lovell needed to raise their brand awareness. They were seeing a reduced number of people enquiring for viewings and buying houses and needed to heighten their visibility to combat this.
We helped Lovell to stand out from competitors and increase their visibility. As well as implementing conversion tracking, we used PPC to target cost-efficient long-tail keywords. On social media, we tested a variety of advertising audiences, including remarketing, lookalikes and geotargeting. This, alongside alternative ad formats, meant that we were engaging the right audience. We were also flexible with our budget, being responsive to outweigh them as appropriate.
Paid social CTR: 43.24% up YOY
Paid Social CPC: Down 32% YOY
Paid social Clicks: up 41% YoY
Conversions through paid social: 33
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