Paid social CTR: 43.24% up YOY
Lovell is a national housebuilder with a growing portfolio of new-build developments. Operating in a crowded and highly competitive market, they needed to not only maintain visibility but cut through to audiences actively looking to buy. With wider market conditions affecting buyer confidence, the pressure was on to generate interest in the right locations, from the right people.
Brand awareness was dropping. Fewer people were inquiring about viewings, and paid activity wasn’t delivering the volume or quality of leads the business needed. Lovell needed a smarter, more efficient approach to paid digital, one that could adapt quickly and deliver results.
We helped Lovell to stand out from competitors and increase their visibility. As well as implementing conversion tracking, we used PPC to target cost-efficient long-tail keywords. On social media, we tested a variety of advertising audiences, including remarketing, lookalikes and geotargeting. This, alongside alternative ad formats, meant that we were engaging the right audience. We were also flexible with our budget, being responsive to outweigh them as appropriate.
43.24% Increase in Paid social CTR YOY
32% Decrease in Paid Social CPC YOY
41% Increase in Paid social Clicks YoY
33 Conversions through paid social
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