47% Increase In Hero Product Sales
+We analysed first-party customer data to redefine digital customer personas, which then shaped tailored PR, influencer, and SEO activities for maximum efficiency and impact.
+Using this, we changed the way we created campaigns and diversified our content and outreach. Focusing on:
+PR – Building authorship, refocusing on high-impact placements, digitally aligned to generate links to optimised blog content
+Influencer – Transitioned from smaller gifting to AI-platform informed mix of UGC, ambassadors and viral trial
+Advocacy – Leveraged industry ambassadors to strengthen credibility
47% Hero Product Sales Up YoY
34% D2C Sales Up YoY
77% Online Coverage Inc. Backlinks
3% Domain Authority Increase
62% Insertions Higher Than KPI
79% Dream Titles Landed
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