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GROW BIG. GROW HOME.

We are experts in Media, PR & Digital and market-leading specialists in the Home & Garden sector.

We know the UK is a nation obsessed with the home and spending on the home is an ever present. However, in challenging times, we’re seeing consumers spend less, but expect more, we help brands navigate this, creating effective marketing strategies and grow their businesses.

Be At Home with Boutique.

Our Home Clients

Proof It Works

BestHeating - PR

Elevating BestHeating through link-building and B2B exposure

BestHeating aimed to enhance its outreach to tradespeople by boosting brand visibility with targeted link-building, securing B2B backlinks, and establishing industry authority.

The Proof

5 Out of 7

Online pieces included a link (71%)

1 Print

Thought leadership piece in HVP magazine

100%

Of coverage features expert commentary from BestHeating

900,000

Tradespeople reached

View Casestudy

Astonish - PR

Astonishing launch of 'The Good One' in a market of giants

In a tranquil forest, "The Good One" by Astonish was launched. Media and influencers explored its unique features and backstory, backed by a paid influencer campaign.

The Proof

151

Pieces of PR coverage

11

Journalists and influencers attended the event with a reach of 40K+

18

Journalist product trials

6.2M

Impressions and 26k clicks on paid send

View Casestudy

Graham & Brown - Media

Doubling App Downloads

The strategy focused on promoting a new creative through TV, spanning linear and VOD platforms during peak times and home/lifestyle programming.

The Proof

12%

Increase in revenue

33%

Increase in users

100%

Increase in app download

5x

Better click rate to market average

View Casestudy

Lovell Homes - Digital/PR

Achieving Record Sales Figures

Lovell homes have been developing new build properties for over 40 years, in locations across the UK. With an emphasis on help to buy and first-time home buyers.

The Proof

43.24%

Increase in Paid social CTR (YOY)

32%

Decrease in Paid Social CPC (YOY)

41%

Increase in Paid social clicks (YOY)

33

Conversions through paid social

View Casestudy

Black + Decker - PR

Elevating a historic brand in the modern marketplace

A targeted approach that allowed Black + Decker's product to be featured on the Gadget Show. Which lead to a 15 minute segment showcasing the products USPs

The Proof

450K

Viewers watched the episode

Prime Time

Slot on The Gadget Show

As seen on TV

can be used across marketing channels

Engagement

More reviews and features online and in print

View Casestudy

BestHeating - Media

BestHeating.com Turn Up the Heat with a Rebrand

BestHeating undergoes a stylish transformation, rebranding and launching a £4m TV campaign to turn radiators into modern art, positioning them as interior style centerpieces.

The Proof

92%

said they found the BestHeating ads “very appealing”

85%

said they would be likely to visit the BestHeating website

49%

said they thought BestHeating offered high-quality products

43%

said they felt BestHeating were design-led

View Casestudy

BestHeating - Media

Creating Demand & Growing a Brand with BestHeating

Repositioning heating as a home improvement priority, the campaign introduced 'Forgotten Radiator,' expanded channels, and boosted BestHeating's organic performance.

The Proof

49%

said it made them think about radiators differently

45%

said it made them want to change their radiators 

82%

said they were likely to consider purchasing from BestHeating

3 Giant

TV broadcasters (Channel 4, ITV & Sky) broadcasted the campaign

View Casestudy

Prestigious Textiles - PR

Bridging press relations and engaging content

By fortifying relationships with both online and offline press in home interiors, Prestigious Textiles capitalised on strategic product imagery placements.

The Proof

70%

Of coverage in 2022 featured product imagery

42%

Of coverage in 2022 quoted style advice from PT

85%

Of coverage in 2023 includes product imagery

64%

Of 2023’s coverage quotes style advice from PT

View Casestudy

RYOBI - PR

Build fame and drive brand association

Tasked to generate high profile media coverage to promote the ONE+ range and support NPD launches by educating media and key influencers about the product benefits across key verticals.

The Proof

92%

of coverage features ONE+ range

35 Million

readers reached

98%

of coverage featured product imagery

23

attendees at the DIY workshop

View Casestudy

Cortland - Digital/PR

Account Restructuring and Campaign Optimisation

The account underwent a significant restructuring to enhance granularity. In the realm of PPC, we explored various smart bidding strategies, concentrating on localized business campaigns.

The Proof

21%

Increase in CPA (YoY)

28%

Increase in CTR (YoY)

28%

Decrease in CPC (YoY)

19%

Increase in conversions (YoY)

View Casestudy
Home report live events

THE HOME REPORT LIVE EVENTS

As specialists in the Home sector we have a raft of clients which opens up access to data, insight, specialist knowledge and the client marketers shaping the industry.

Each year we pull from those sources, alongside our own research and hand-picked contributors to create a juicy report that covers the shape of the sector, trends, insights and areas for consideration while building marketing strategies in the Home & Garden space.

We bring the highlights from this report to create both a LIVE event and separate virtual event to share the very best bits, alongside guest speakers who know the sector inside out and have their own stories and insights to share.

B@Home News

b @home

How to make paid social work harder in the discovery phase

Jul 7th 2025

b @home

HOW TO LAND A FRONT COVER 

Apr 24th 2025

b @home

How Brands Can Find Homeowners in Their Homes!

Apr 3rd 2025

The Home Reports

As specialists in the sector, with a raft of clients in the home space we have access to data, insight, specialist knowledge and client marketeers shaping the industry.

We publish the HOME REPORT bi-annually, they are always jam-packed which covers te shape of the sector, trends, insights and areas for consideration when building marketing strategies in the home’s space.

Fitted Furniture Report

Fitted Furniture
Report

Home Report

Home report
Winter 2024/2025

Get your own copy

If you’re a brand in the Home Interest sector you in a good spot with us!

We regularly produce reports – whether our flagship Home & Garden report which covers the whole industry or a razor sharp report with focus on one specific vertical.

With a raft of clients in the home space we have access to data, insight, specialist knowledge, and client marketers shaping the industry. We have pulled from all those sources to create a juicy report that covers the shape of the sector, trends, insights and areas for consideration when building marketing strategies in the home’s space. Get dug in and remember Knowledge is Power.

This report provides an overarching view of the market, packed with data, trend analysis and human insights – providing you with the tools to look ahead.

Drop your deets below to get your own copy

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