Conversions increased 19% YoY
Cortland, build-to-rent developers were undergoing rising CPAs, falling conversions and high competition.
We restructured the account to be much more granular. With PPC, we tested further smart bidding strategies and created campaigns focused around local business in the area. On social media, we tested different styles of ad formats, providing recommendations on what performed best, before creating tailored ads to different audience sections.
CPA improved 21% YoY
CTR up 28% YoY
CPCs down 28% YoY
Conversions increased 19% YoY
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