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CHALLENGE

Cortland, build-to-rent developers were undergoing rising CPAs, falling conversions and high competition.

SOLUTION

We restructured the account to be much more granular. With PPC, we tested further smart bidding strategies and created campaigns focused around local business in the area. On social media, we tested different styles of ad formats, providing recommendations on what performed best, before creating tailored ads to different audience sections.

OUTCOMES

CPA improved 21% YoY

CTR up 28% YoY

CPCs down 28% YoY

Conversions increased 19% YoY

Media

Astonish. Delivering the brand to a new audience with maximum impact

Key Stat: 30% Uplift in retail sales

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

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