70% of coverage in 2022 featured product imagery
Generate high-profile editorial exposure in target consumer and trade media
Promote the collections and translate how they come to life / manifest themselves as products
Be at the forefront of interior trends / fashions
Tap into increased consumer spend in the home
Promote alternate key lines like sustainability and outdoor
Built strong relationships with online and offline press in home interiors
Featured product imagery in specific press that positions Prestigious Textiles with the correct audiences
Issued product launches to press and pitch in key hero imagery from collections
Creative content campaigns like brainteasers to maintain coverage momentum in national press
Authoritative, high quality content like trends and tips that present Prestigious Textiles as specialists in their industry
Product imagery and brand mentions in key home interest titles every month
70% of coverage in 2022 featured product imagery
42% of coverage in 2022 quoted style advice from Prestigious’ head designer
85% of coverage so far in 2023 includes product imagery
64% quotes style advice and expertise from PT’s head designer
“Prestigious have worked with Boutique on our PR and advertising side for a couple of years now and the partnership is going from strength to strength. They fully understand the brand and we have been getting some amazing coverage. The team are always enthusiastic about our new launches and constantly coming up with new angles on how to promote our brand. Keep up the good work team Boutique.”
Nicola Brumfitt, Marketing Director
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