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THE CHALLENGE

Generate high-profile editorial exposure in target consumer and trade media

Promote the collections and translate how they come to life / manifest themselves as products

Be at the forefront of interior trends / fashions

Tap into increased consumer spend in the home

Promote alternate key lines like sustainability and outdoor

 

WHAT WE DID

Built strong relationships with online and offline press in home interiors

Featured product imagery in specific press that positions Prestigious Textiles with the correct audiences

Issued product launches to press and pitch in key hero imagery from collections

Creative content campaigns like brainteasers to maintain coverage momentum in national press

Authoritative, high quality content like trends and tips that present Prestigious Textiles as specialists in their industry

OUTCOMES

Product imagery and brand mentions in key home interest titles every month

70% of coverage in 2022 featured product imagery

42% of coverage in 2022 quoted style advice from Prestigious’ head designer

85% of coverage so far in 2023 includes product imagery

64% quotes style advice and expertise from PT’s head designer

WHAT DID THE CLIENT SAY?

“Prestigious have worked with Boutique on our PR and advertising side for a couple of years now and the partnership is going from strength to strength. They fully understand the brand and we have been getting some amazing coverage. The team are always enthusiastic about our new launches and constantly coming up with new angles on how to promote our brand. Keep up the good work team Boutique.”

Nicola Brumfitt, Marketing Director

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