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CHALLENGE

Develop an innovative and comprehensive PR strategy to further enhance the fame and brand association of our long-standing media client’s ONE+ range. The challenge encompasses leveraging latent opportunities in the PR landscape, driving media coverage, and seamlessly integrating with social media strategies to maximize impact.

SOLUTION

We launched ‘garden disasters’ brand building campaign to find the nation’s ugliest garden. we engaged with the target audience as well as implementing a journalist and influencer engagement programme via two key campaign initiatives: London DIY workshop glue gun Christmas challenge we called upon our extensive media relations to secure product coverage in key titles ranging from t3 magazine to the Sunday times.

OUTCOMES

245 pieces of national coverage

382% increase in PR coverage vs. target set

92% of coverage features ONE+ range

35 MILLION readers reached

98% of coverage featured product imagery

23 attendees at the DIY workshop

One lucky winner

Media

Astonish. Delivering the brand to a new audience with maximum impact

Key Stat: 30% Uplift in retail sales

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

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