Posted In: HOME by
Steph Feather,
September 3, 2025
By Steph Feather, Head of Media
Home and garden brands sell inspiration as much as they sell products. For a product to be pride of place in your home; it’s often for reasons way beyond functionality and price point, that play a part in your purchase consideration. Home products are inherently visual, tactile and lifestyle-driven meaning brands need to deliver inspiration, not just information to consumers.
Outdoor ads are all around us, unavoidable and un-skippable. Whether it’s on bus shelters, at Picadilly Circus or on the side of a battered old lorry in a field on the M62, you can’t miss them. All creating different levels of impact and campaign effectiveness.
Creative OOH isn’t just about big budgets; it’s about storytelling in public spaces. It has the scale and creativity to stop people in their tracks, sparking ideas that shoppers carry with them into stores. And OOH is having a real moment in 2025. Innovation is leading the way with new standout formats, immersive activation and OOH is becoming more dynamic through digitisation.
Here are our top picks of Home interest brands that use creativity to drive impact and emotional connection.
Household retailer Habitat marked its 60th anniversary in 2024 with a bespoke OOH campaign and series of giant 3D billboards, in prime locations across the UK. Oversized homeware pieces demonstrated how any space can turn into a personalised haven, reflecting the unique tastes and styles of its occupants.
A mural on the side of a row of terraces in Lancashire was unveiled last month transforming the public space for Crown’s ‘Kinder’ campaign. Promoting a powerful story about sustainability, community values, and social impact, the creative used rich greens that symbolise harmony, nature, and renewal. With a QR code embedded into the design, passers-by were invited to engage directly with the campaign by accessing the full Project Possible report online, which outlines the brand’s tangible impact on UK communities.
In Spring 2024, Vinterior rolled out a cheeky OOH campaign, taking on ‘fast furniture’ and poking fun at Ikea and the flat-pack furniture craze. The British vintage furniture e-retailer launched their campaign tactfully (one branded bus snapped outside Ikea’s flagship store on Oxford Street) with playful yet simple messaging to resonate with those with sustainability on their minds.
System1’s recent research with JCDecaux Double Take, found that ‘when OOH creative sparks emotion and is clearly branded, it does not just stand out, it delivers stronger business outcomes. The very best creative can deliver twice the commercial impact.’ In the report they lay out five creative behaviors for campaign effectiveness:
OOH advertising isn’t meant to blend into the background. For brands willing to push boundaries and think big, creative quality pays back in commercial impact.
Want to know how to create effective OOH campaigns? Drop us an email to hello@weareboutique.co.uk and we’ll tell you all about it.
Privacy Policy
