Search and exploration is changing. Your customers are no longer just using search engines to solve their problems instead they are asking questions directly to large language models (LLMs) like ChatGPT and Gemini and increasingly trusting the answers they get.
If your brand is not being referenced, cited, or recommended in those responses then you are invisible at a critical moment of influence.
LLM visibility, sometimes called Generative Engine Optimisation (GEO) or AEO (Answer Engine Optimisation), is about ensuring your brand shows up credibly and consistently across tools like ChatGPT, Gemini, Perplexity and AI-powered search experiences. Lots see this as a bolt on or replacement to SEO, we see it as the next layer on top of it.
LLMs do not rank pages in the same way search engines do and instead synthesise answers based on signals of authority, relevance, consistency and trust.
Strong brands win because they:
And this is where many performance-led strategies fall short: the focus is on returns and not sustainable growth driven by building a brand.
Boutique has always sat at the intersection of brand, media, PR and performance, this has been our heritage since our inception.
We have spent years building authority, shaping narratives, and amplifying brands across channels that LLMs now rely on as training and reference sources. As we enter a new world GEO/AEO or whatever you want to call it brings that thinking into a new environment.
If you are not thinking about how you get featured then you’re already way behind many of your competitors.
We do not treat GEO as a technical task or a checklist and instead treat it as an authority-building problem.
Our approach typically covers:
We assess how visible your brand currently is across major LLMs and AI-led search tools, including:
By having this data it gives us a clear baseline and a prioritised gap analysis.
We analyse the signals LLMs are most likely to trust, including:
This is not about volume, brands are built on credibility.
LLMs reward clarity so we look at how consistently your brand story shows up across:
GEO does not live in isolation. We activate through:
We’re an integrated agency, no one service can solve the LLM challenge and so we activate with the goal of increasing meaningful, citable presence rather than surface-level visibility.
Many agencies are approaching GEO from a single angle for example pure SEO agencies focus on markup and keywords, pure PR agencies focus on coverage volume.
We have always worked across brand and performance, grounded in media, PR and data and this is exactly the balance LLM visibility demands.
We understand:
This makes us well placed to help brands not just appear in LLMs, but appear credibly.
If you want to understand how visible your brand really is across LLMs, we offer a quick diagnostic audit.
This covers:
We want to give you a clear view of where you stand and what to do next so get in touch with us.
Privacy Policy
