Harnessing the power of brand partnerships

Posted In: Media by Steph Feather,
June 27, 2024

Steph Feather, Head of Media

As a proud indie agency, we’re all about partnerships. Whether that’s agency partners, client collaborations, or media owner relations to name a few – we believe in partner power. 

Strategic brand partnerships are a truly effective way to drive attention and maximise visibility, borrowing the fame and associated trust from other brands.

Here are some steps to effectively create and leverage brand partnerships to capture consumer attention and drive engagement…

Find complementary brands

• Find brands that share the same target audience, but are complementary rather than competitive. 
• Authenticity and partnership alignment is key – a mismatched partnership can confuse or alienate your audience.
• Create mutual benefits – benefits to both parties. This might be shared resources, expertise or data / technology that is reciprocated. 
• Collaborate on unique content – highlighting both brands USPs and piggy-back off their trusted reputation. Our recent brand collab with two of our favourite clients Big Bathroom Shop + Graham & Brown was the perfect solution to demonstrate beautiful products on a topical trend.

Connect with the consumer 

• Engage with the consumer and encourage interaction – give them a reason or incentive to check you out. 
• Brand in hand – offering something tangible, physical (e.g. a fold out or pop-up insert) can create intrigue and standout.
• Media channels such as Affiliate Inserts or Sampling, leverage best-in-market relationship with trusted brands to deliver products to engaged potential customers.
• Enhance the customer experience – by combining complementary products or services, brands can offer a more comprehensive and satisfying customer experience.

Benefits of Brand Partnerships

• Tied to the partnership.
• Reach new audiences and increase brand exposure and hit consumers in a positive, purchasing mindset.
• Gain positive credibility and association with a trusted and existing brand community.

Want to know how to drive attention through brand partnerships? Drop us an email to hello@weareboutique.co.uk and we’ll tell you all about it.