FRENCH BEDROOM

CHALLENGE

French Bedroom is an established luxury interiors brand, operating in a highly competitive ecommerce space. With shifting customer behaviors, rising media costs, and increased competition, the brand needed to keep visibility high and performance sharp, without compromising ROI. The brief was twofold: scale revenue and improve efficiency. Paid channels needed to work harder, with better structure, better attribution and better commercial outcomes. All while holding the brand’s place as a leader in its category

SOLUTION

We refined the account setup to create a stronger foundation for growth and provide room to scale.

This involved a full overhaul of the paid account, restructuring campaigns to improve control and clarity. We also reinstated Instagram Shopping, unlocking a valuable conversion channel that had stalled under the previous agency.

By building on the client’s attribution model, we provided a clearer view of performance and ROI across channels. A monthly test-and-learn framework then allowed us to increase budgets steadily as results improved.

OUTCOMES

66% Increase in ROAS

31% Increase in CTR

91% Increase in Revenue