SAFE

CHALLENGE

Safe.co.uk is a long-standing retailer in home and commercial security. Since 2018, we’ve helped grow their organic visibility across core product terms. In 2023, the focus shifted to lockers—a less established category for the brand, competing in a broader space where shopping results dominate, and contextual relevance is key.

Lockers brought new competition and weaker relevance in search. Unlike safes, the category spans home, office, and lifestyle, putting Safe.co.uk up against very different brands. We needed to grow visibility, improve shopping performance, and establish lockers as a core part of the brand’s search footprint.

SOLUTION

We focused on technical performance, useful content, and off-site relevance:

+Improved crawl efficiency and structured data

+Built and optimized merchant schema for shopping visibility

+Rewrote and expanded category and product content

+Added new category and informational pages

+Moved lockers in the nav to improve prominence

+Delivered PR coverage to build topical authority

+Audited backlinks to reduce legacy risk

+Monitored SERPs and competitors to stay agile

All delivered in close collaboration with the client’s content and dev teams.

OUTCOMES

148% Increase in Page 1 Rankings

102% Increase in Lockers Traffic

44% Increase in Organic Shopping Clicks

94% Increase in Non-Brand Impressions

66% Increase in Organic Click-Through Rate