12% Sales Uplift YoY
Buster returned to TV after a long absence. The opportunity was to turn that moment into a national conversation by amplifying the ATL campaign via PR and creator storytelling that could help reignite attention around Buster as a trusted draincare brand.
+To maximise the moment, we built a content-first campaign comprising three pillars: insight-led PR, creator storytelling and reactive amplification.
+A survey revealed the nation’s cleaning habits, becoming a national news survey and the hook for influencer content.
+Trusted cleaning influencers brought the insight to life via Buster-led demos and tips.
+And topical hooks and reactive gifting were used throughout the campaign to create further noise and reach even more consumers (800K on social alone).
12% Sales Uplift YoY
£0.014 Cost Per Influencer Impression
51M Total Circulation For Coverage Achieved
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