Posted In: HOME by
Connor,
April 2, 2026
Every issue, Chairside Chat invites a sharp industry mind to trade tips, truths, and tactical wins in the Home & Garden game.
People planning their homes today aren’t just searching for products. They’re searching for a feeling, a look and a way of living. In our most recent Spring Trend Report, we identified that creating a home is not about perfection. It is about showing who you really are through micro-makeovers, embracing bold colour, vintage finds, and creative, low-lift hacks. The “all-white everything” era is giving way to “my room, my rules” (+415%), with searches surging for ideas like “aubergine kitchen” (+495%).1
Pinterest is a visual search and discovery platform, and what that means is people search in a highly visual, intent-rich way, shaped around aesthetics, colours, moods and life moments, from renovation ideas to seasonal refreshes. That differs from traditional search behaviour, which often begins more brand-led or transactional.
What we see consistently is that home planning is rarely last-minute. People spend weeks, and often months, exploring, saving and refining ideas before they make a purchase, especially around bigger moments like moving home, renovating or seasonal updates. Pinterest is built for that planning mindset. Every month, users make 80 billion searches, and over time 15 billion boards have been created.2
Seasonal and life-moment planning starts much earlier than many brands expect, often months before peak purchase periods. For home brands, that means if you only show up at the point of conversion, you’re usually arriving too late.
The best home brands understand people come to Pinterest open-minded, not brand committed. Over half of our users come intending to shop, yet 96% of top searches on Pinterest are unbranded.3 That creates a genuine chance for brands to shape preferences early by helping people define their style, not just presenting a product.
These brands also understand how people behave when they are planning. Users compare, collect, and refine over time, and saves are one of the clearest signals that something has made it onto the shortlist. The strongest brands design for that behaviour with content that is easy to discover in search, easy to save, and useful enough to return to later.
Some home brands fall short by treating Pinterest like a catalogue dump or a traditional performance channel. Too often, creative is too product-first, too polished in a conventional retail sense, or too focused on the final transaction. Pinterest is full-funnel by design and people come to the platform to shape their purchase decisions. They want help imagining the room, the mood, the colour palette and the broader lifestyle context.
Brands also miss a trick when they ignore search behaviour and rising trends. This can be powerful when done well. For example, Poodle & Blonde launched two new wallpaper designs inspired by Pinterest Predicts trends and saw an 82% increase in sales via Pinterest as part of the collaboration.4 The brands that win are the ones that inspire first, then convert.
A strong Pinterest strategy for 2026 would start earlier, stay on longer and connect inspiration directly to shopping. I’d advise brands to build around three things: trend relevance, search intent and shoppability. Use Pinterest Trends and our annual trend report Pinterest Predicts to identify the aesthetics, colours and themes rising with your audience. Pinterest Predicts has an 88% accuracy rate over the last six years, which is close to nine in ten trends coming true.5
For home specifically, that means tapping into trend-led aesthetics such as Neo Deco or FunHaus, then building product and campaign creative around those signals. Finally, make sure your catalogue is connected so every moment of inspiration can become a product opportunity.
Home brands win on Pinterest by building a system, not a single campaign. They show up early with a consistent stream of creative that matches how people plan, covering different rooms, styles, colour stories, budgets, and seasonal projects, then iterating as trends shift.
They also connect inspiration to action with fewer drop-offs. That means strong lifestyle-led visuals, clear titles and descriptions aligned to search intent, and a connected catalogue so the step from idea to product is simple. Finally, they measure success in a way that reflects the planning journey, valuing signals like saves and assisted conversions alongside last-click sales, and taking advantage of the longer runway that Pinterest trends can have versus other platforms.
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