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CHALLENGE

+Launch three new fabric collections each year and build brand awareness with  both homeowners and designers

SOLUTION

Use Prestigious Textiles’ portfolio of imagery and in-house designers to create engaging, trend-led launch content to deliver compelling visual stories and exclusive insights to secure high-impact coverage in target media

Leverage press relationships within the interiors space to arrange exclusive gifting and in-person presentations at leading media houses for sensory exploration of the fabrics and designer access

Align designs with editorial calendar features to secure long-lead opportunities such as designer interviews, double page spreads and front covers

OUTCOMES

76 PLACEMENTS

103 IMAGE INCLUSIONS

2 FRONT COVERS

1 DESIGNER INTERVIEW IN PRINT & ONLINE

 

PR

PRESTIGIOUS TEXTILES. LAUNCHING THREE NEW COLLECTIONS A YEAR AND BUILDING BRAND AWARENESS

Key Stat: 76 HIGH IMPACT IMAGE PLACEMENTS

PR

HARVEY JONES. BOOSTING BRAND AWARENESS WITH HIGH IMPACT PRESS COVERAGE

Key Stat: 238 PR PLACEMENTS IN 17 MONTHS

Influencer

Neäl & Wolf. A Glow-Up Content Strategy That Surged Revenue

Key Stat: 47% Increase In Hero Product Sales

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