Luminate Education Group came to Boutique for a multi-channel strategy to drive enrolment.

An outrageously ambitious organisation with a young dynamic team, the fit was obvious from the first meeting.
The client required a more daring approach to their student recruitment for the various colleges including Leeds city College and Keighley college, utilising more modern channels and chose Boutique as the lead agency.

We took over the account in November 2018 and created an instant shift towards a more digitally-driven approach to support the college Open Events and overall, drive course applications and smash their initial targets.

We continue to drive the client towards new, emerging digital channels and we activate a test and learn approach to formats to hit the target across a variety of mediums to immerse local prospective students and reach the ‘sphere of influencers’ (parents, teachers, grannies!)

LCC had this to say – “A good opportunity to say thank you for the team at Boutique for all of the consistent hard work in pushing out our campaigns. To put into context, we are 10.77% up on enrolment as oppose to this time last year. This is a huge figure considering demographic rise is 1.11%“


brand uplift awareness vs. "MODERATE" in 2016


Increase in enrolment year on year


numbers of attendance at October open launch event
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