11% Increase in enrolment year on year
Luminate are a higher education provider working with colleges and sixth forms in the local area. They needed to increase awareness of course offerings that were currently undersubscribed in relation to open days. At a popular time for competitor advertising, Luminate needed to stand out from the crowd.
We helped to upskill and support the team by creating a marketing plan, as well as running educational sessions. On social media, we had a continuous test and learn approach for the ads, analysing ad copy to maintain results.
Conversions rate increased 36% YoY
CTR increased 48% YoY
HIGH brand uplift awareness vs. “MODERATE” in 2016
11% Increase in enrolment year on year
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