Posted In: Our people by
Emily Thompstone,
November 18, 2025
By Emily Thompstone, Junior PR Account Executive
Starting your first role in PR feels a bit like stepping into a London tube station during rush hour. You immediately become immersed into the flow of writing press releases, pitching to journalists and diving into campaign planning. As a new starter at Boutique, I’ve quickly learned that no two days are ever the same, and I’ve picked up a few key take-homes that are essential when entering the fast-paced world of PR.
It goes without saying that starting a job in PR requires strong communication skills, both internally and externally. This became a priority of mine as I joined the agency, and I became fully immersed in life at Boutique during my first month, from baby showers to Wednesday evening pub trips and morning ‘Brewtiques’. In an industry like marketing, collaboration, communication and combined creativity drive success, so feeling comfortable with the people around me has given me the confidence to speak up, share my ideas and learn as much as I can.
Working in PR, as I’ve learned, is a whirlwind of excitement and learning, marked by wins and challenges. My favourite moments so far have been working on a variety of campaigns, such as BestHeating’s ‘Date to turn the heating on’, idealo.co.uk’s ‘100 days until Christmas’ campaign and Prestigious Textiles’ Festive trends campaign, landing regional, national and interiors coverage for these clients. Achieving this is proof that your pitches resonate, and that your ideas are making an impact, and working so closely alongside journalists within the first month of starting at Boutique, while daunting, has really built my confidence in forming external relationships. These wins, however, also come alongside juggling busy schedules, from meetings, to writing press releases and monitoring coverage. Learning how to prioritise and staying organised with constantly shifting schedules has been a challenge, but it’s really rewarding when you get it right!
Starting your first full time job coming out of university is really daunting, as I found it, but it’s also really exciting. If I could give three pieces of advice to anyone starting their career it would be to throw yourself into it with a positive attitude, and to not be afraid to ask questions. As a newbie, you might feel like you are asking too many questions, but I’ve found that staying curious has helped me learn more than I could have imagined. Staying organised is also vital when you are new to juggling multiple responsibilities at once. I’ve found that time blocking my calendar has been a great visual cue to help me get the really important tasks done in time for deadlines.
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