Tesco’s Campaign Turns F&F Home Items Into Stylish Must-Haves
Posted by
Becky Gaskell, October 2, 2024
Tesco has launched a new campaign to promote its revamped F&F Home range, highlighting how fashionable home items can be. The “Fashion Now Does Homeware” campaign, created by artist Thomas Bird, features original apparel made entirely from homeware pieces like cushions, plates, and cutlery. Each outfit was meticulously crafted by hand, using hundreds of plates and 500 spoons and forks, with no AI or CGI involved.