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CHALLENGE

Get eyes on a brand new collaboration with Swoon and build brand-name momentum with homeowners and HNWI

SOLUTION

Use Harvey Jones’ portfolio of case study imagery and expert designers to create relevant, timely press stories that cut through noise to land high impact coverage. Create a tiered system of targets splitting time against A, B and C publications dependent on audience, reach and brand alignment. Use our black book of home sector contacts to pitch tactical exclusives and interview opportunities that are big enough stories for front page and double spread features

OUTCOMES

2 FRONT COVERS

135 LINKS

183 IMAGE PLACEMENTS

Digital/PR

Value Lights. DRIVING DEMAND & CONVERSIONS FOR SS26'S NEW COLLECTIONS

Key Stat: 12 Tier A media contacts attended a virtual product presentation

PR

BUSTER. REIGNITING CONSUMER SONVERSATIONS AROUND BUSTER'S COMEBACK

Key Stat: 12% Sales Uplift YoY

Influencer

TRAIL. FUELING CONVERSATION AROUND TRAIL VIA INFLUENCER & UGC PARTNERSHIPS

Key Stat: #1 Most viewed post on Trail's organic channels

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