12 Tier A media contacts attended a virtual product presentation
Retained client ValueLights tasked us with landing impactful online coverage that could drive fame for specific products, and in turn, help convert this into sales for its SS26 collection.
We achieved this through simultaneous workstreams across our press office team. A programme of dupes, highlighting style, quality and price credentials, was sold into media every week to drive standalone press coverage, supplemented by reactive stories on trending searches and proactive newsmaking around pop culture moments. We also hosted a low-cost virtual media event to showcase the collections live to top-tier contacts, facilitating in-depth follow-up conversations around the season’s hottest launches and generating a drumbeat of standout product placement.
83% Of coverage linked to a product on the website
49% Of hits were in Tier A media such as Ideal Home
12 Tier A contacts attended a virtual product presentation
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