Lick and M·A·C Collab With Campaign To Redefine Black

Posted by Becky Gaskell,
August 29, 2024

M·A·C and Lick have teamed up to launch M·A·C Black 40, a limited-edition jet-black paint celebrating black as the ultimate color for self-expression. The campaign, developed with Grey London, encourages embracing black in beauty and interiors. Lick’s brand director Jo Moura highlights the versatility of black, while M·A·C’s Dom Skinner praises its dynamic range, from minimalist to bold. The collaboration aims to inspire confidence in using black as a powerful and chic choice.

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