Kiehl’s reminds us what should be the only true skin care routine for kids

Posted by Becky Gaskell,
August 9, 2024

Children are adopting adult skincare routines, including anti-aging products, posing health and psychological risks. Kiehl’s has launched a campaign to address this issue, emphasizing that kids should remain kids. The visuals, like children playing in mud or water, promote the idea that skincare for kids should be simple—hydration and sunscreen only, leaving other products for later.