ASICS and Brian Cox Tackle the Mental Health Risks of Desk Work

Posted by Alex Price,
December 5, 2024

Spending long hours at a desk can harm mental health—a message ASICS is highlighting ahead of World Mental Health Day on 10 October. The sportswear brand enlisted Brian Cox as the “World’s Scariest Boss” in a Public Service Announcement, shedding light on workplace stress and sedentary habits.

ASICS’ mission, rooted in its Japanese heritage, is reflected in its name: anima sana in corpore sano (“a sound mind in a sound body”). This campaign underscores the brand’s belief in the deep connection between mental and physical health, urging us to move more for mental clarity and resilience.

A timely reminder to step away, stretch, and prioritise wellbeing—both at work and beyond.

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