British Airways have recently launched their new television campaign featuring their employees and customers. The campaign celebrates the important journeys in life that help shape a customer’s future and highlights the fantastic customer service the cabin crew offers. The television advert “shows the beauty of flying and how it puts us out into the world to reveal to ourselves”. To pair with this, they have also created a set of outdoor advertisements which are unique in a usual way. An example of this is one of the adverts highlighting the happy expression on customers’ faces while only showing their logo partially. This is something that most companies would never think of doing, however, British Airways has done this very well. They feel strong enough in their brand awareness, through years of previous advertisement, to focus on the messaging and only include 25% of their logo.

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It has been 10 years since we have seen the Peperami stick across our screen, and now he is back with a dramatic return. Growing up in the 90’s had you either rolling with laughter or hiding with terror when you saw this ad on your television screen. The Peperami character had an unusual presence which often saw him becoming enraged but would also grab your attention.  Well… he’s back! The advert was created to bring the cheeky character back using stop-motion techniques. The Peperami stick is an important brand asset and brings a lot of fun, it was important to bring him back and push the boundaries of advertising. It would not have been the same to bring him back as a ‘watered-down’ version as this would not have reflected the character as he was once remembered.

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Gaming is becoming more popular than ever with the level of spend, time and production increasing significantly, with certain brands spending hundreds of millions of dollars into creating games which are not always guaranteed to have a positive reaction from customers. Companies are not only competing against other gaming titles, but also they are against other entertainment titles such as Netflix and Disney Plus. In terms of advertising, it is important for advertisers to build strong relationships first and create an authentic collaboration. Especially when there are lots of games which have a violent aspect and may not be fit for all brands. In terms of audiences, there are games for all ages, and with a large proportion of gamers being Gen Z, they are the first to reject anything they feel doesn’t fit right. It is a part of the advertising industry that is still growing and there are more and more opportunities for advertisers to get involved.

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