Molly Mae’s brand ‘Maebe’ delivered a masterclass in experiential marketing in celebration of International Women’s day. The popular influencer hosted a pop up coffee van in Manchester’s Lincoln Square. Molly had fans queueing for a chance to meet the star and collect a free coffee & cookie. Whilst the activation was simple in ideation, the execution was impactful and memorable. The news spread quickly across social media and had Maebe as a talking point far and wide. An excellent demonstration of increasing brand awareness, the power of influencer marketing and the effect community led events can have.

Millie Mackintosh’s recent bathroom renovation, was picked up in The Telegraph showcasing a detailed case study, between an influencer and several home design brands. Working with contractors Fore Projects and interior designers Little Mellows, she integrated products from brands like Ca’Pietra (tiles), BC Designs (bathtub), and Hudson Reed (shower and vanity). The project, highlighted by its neutral colour scheme, Art Deco accents, and period architectural details, demonstrates the power of influencer marketing in driving product visibility and trend awareness.

To celebrate Simpson’s season 36 on Disney+, a Homer Simpson meme was recreated so that fans could shrink back into the hedge just like him