Magnum’s new campaign celebrates its iconic thick chocolate and signature
crack with four hilarious ads. Each slow-motion film shows how a bite causes
chaos—birds flee in the park, a pool shot is ruined, a pet flies into the sky, and a
library study session erupts. Launching globally across TV, cinema, and digital
platforms, the campaign highlights the unmistakable sound of Magnum’s
chocolate, which fans have dubbed “the best sound in the world.” With print
and OOH materials to match, Magnum’s 35-year legacy as the icon of pleasure
gets a playful, noisy tribute. “This campaign celebrates what makes Magnum,
Magnum,” says global brand director.

Sky Media’s Sky Zero Footprint Fund is back in 2025 with £2m in advertising
support for brands, charities, and organizations leading the charge on
environmental action. The fund introduces three new categories—Disruptors,
Catalysts, and Champions—aimed at engaging a wider range of initiatives. In
the Champions category, three brands will pitch live for a chance to win £500k
in advertising. Smaller businesses and charities can compete for £200k prizes.
The fund’s goal is to shine a spotlight on sustainability and spark national
conversations around environmental issues. Previous winners like Grub Club
gained significant exposure, helping them secure major retail partnerships and
increase their brand reach.

McDonald’s has teamed up with British music icon Stormzy for a new campaign,
“Order like Stormzy”. The promotion highlights Stormzy’s personal McDonald’s
order—9 McNuggets, Fries, a Sprite, an Oreo McFlurry, and BBQ sauce, giving
fans a chance to enjoy his go-to meal. The campaign taps into the universal
connection we all have with our favourite fast-food orders, with Stormzy’s meal
taking centre stage. A humorous long-form film shows Stormzy ordering at
McDonald’s, followed by customers nationwide – from families to students –
mimicking his order in his signature South London accent. However, it hasn’t
been without backlash. Critics have raised concerns about the potential
trivialization of food culture and the pressure to idolise celebrity endorsements.