Google has updated Responsive Search Ads to make them more flexible, which should help performance for advertisers. This includes: Headlines can be used as Sitelinks automatically if thought to improve performance. This allows advertisers to maximize the impact of their creative assets while improving user experience.

SearchGPT isn’t currently as much as a threat to Google as first anticipated, still having a small share of search traffic.

X’s recent report on Gen Z users states that there has been a 8% increase in usage YoY, and they are setting the new pace for trends and culture. However, Social Media Today claim that these new findings are misleading. They are reporting 570 million actively users versus a billion on Instagram and TikTok meaning it still remains a small platform in terms of reaching Gen Z Users