Fitness star, Joe Wicks, has partnered with Asda to try and create a new initiative relieving parents and careers from financial problems. The supermarket has an initiative called Cashpot for Schools, in which up to £7.5 million will be donated to primary schools across the nation. This money comes from shoppers, but how? Well, it doesn’t come directly from the customers, but is they use the Asda Rewards app whilst in store, Asda will donate 0.5% of their total basket spend to a primary school of the customers choice. Asda are hoping that this incentive will draw more consumers to shop at Asda. And with Joe Wicks as the face of the campaign, they are hoping it should be appealing to their audiences.

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The famous brand Dove has been around since 1957 and to celebrate the brands legacy, they have created a new campaign highlighting the generations of people who have used the brand. The most iconic product from Dove as well as one of their most loved products is the Beauty Bar – the original soap bar! It has been used and loved by many and what a better way to celebrate than show casing the bar being used by a diverse group of women, each with a unique background. It shows how we are all connected by our shared experience of using the iconic product. The campaign will be showcased across TV along with additional channels such as  Outdoor and paid social.

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National Grid have recently launched a new campaign to try and raise awareness of the modernisation of the UK’s electricity infrastructure. ‘The Great Grid Upgrade’ is looking to connect with more clean, affordable energy to homes and business across the UK. In order to connect with their audience, the Nation Grid have created a comedic ad in which a giant plug sock is transported across the country, through picturesque towns, with people in awe of what they are seeing. The ad ends once the plug has been connected, imitating the completion of the crucial steps to evolving our energy system. The memorable as is atmospheric, using wit and simple, effective visuals to get its point across. It will run across TV, social, digital and audio channels.

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