A change is coming for UK-based users of Meta’s apps with the company now in process of moving UK users onto the US user agreements since Brexit. The change won’t have a major impact in data sharing but will change the way users are managed. Meta users should see a notification in their app in the next week to inform them of the switch

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Snapchat reaches 750+ million monthly active users, a big jump since their milestone of 6oo million users last April. A positive sign that Snapchat continues to gain momentum and expand its footprint within the social media world.

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Meta provides more insight into ad targeting via the updated ‘why am I seeing this ad’ panel. The panel provides contextual information on ad targeting and how the ads are chosen for each user.

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Pinterest users has increased by 5 million users with the grand total of 450 million active users as it continues to build out its various offerings. After a fall in users 2021, this has been a good sign for Pinterest after its introductions of stories, idea pins and video ad content.

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Google introduces new features to optimise digital marketing campaigns with performance max. The new features include campaign-level brand exclusions, page feed and easier video creation.

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Google has recently announced new tools to enhance search ads performance with AI. To help achieve greater results with search campaigns, the several changes will promote greater creativity and improved performance with features such as automatically created ad assets and new customer aquisition goals.

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Google introduces account level negative keywords to give advertisers greater brand safety and suitability.

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