Posted In: Digital by
zoep@weareboutique.co.uk,
July 31, 2024
Zoe Perkin, Senior Account Executive
In a world where people are extra cautious, it can be hard to know who you can count on! Customers have their guard up and it’s up to your brand to help bring it down to get those quality conversions. In this blog, our SEO expert Zoe shares five ways that marketing can be used to build trust.
Establishing your brand as authoritative in your field is a great way to get your customers to trust you. An effective way to do this is through a strong online content strategy, for example posting high quality blog posts, a whitepaper or a guide giving advice and thought leadership on a key topic. You could also write these from the perspective of an expert author, showing the people behind the brand and adding reliability to your content.
Be authentically you. Your audience wants to know that you’re genuine – they’re looking for a connection to you. Share your story, what matters most to your business and what your mission is. You can also show authenticity by working with influencers and company partnerships that align with your values and beliefs as a brand. Doing this right can result in huge credibility and lots of meaningful interactions.
Don’t hide anything from your audience! As soon as people arrive on your website, visit your social media page, see a press release publication etc. they should know exactly what to expect from you. This means always being clear and truthful without promising the world. One key tip to build further transparency is to go behind the scenes – show the people behind the business, how your brand operates and more.
Brand is a singular word, so you should perform as a singular entity – completely unified. This means that your activity across channels should all have the same messaging, tone of voice and general feel of your business. You might need to adapt slightly to each channel, but generally your brand should be recognisable across all of your marketing activity. This positions you as a steady, recognisable identity that can be relied upon.
People want to hear from other people. Customers shouting about your brand proves you can be trusted – they did and look how happy they are! Social proof can be in the form of reviews, testimonials, case studies and success stories. There are loads of ways to gain these, like giving people an incentive for leaving a review on your website or reaching out to users for a case study. Whatever you do, make sure that these are easily visible on your website and other channels like emails and social media. Here’s some inspo: Our Case Studies
Need help getting your customers to trust you even more? Get in touch today – we’d love to run you through our best tips. Say hello: Contact Us
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