100% increase in sales within Greater London
With a new packaging launch due, Yushoi challenged us with driving awareness and mass appeal to support their new product. We were tasked with increasing consumer sampling and trial within the Greater London area whilst injecting real personality to resonate with consumers. In addition, we needed to support their drive for increased listings in retailers.
Partnering with Yushoi’s branding agency, we launched their Perfect Balance campaign. After significant market research on the snacking sector identifying the core audience and regions that have a higher density of the audience, we developed a strategic, integrated campaign to reach consumers with a multi-channel approach across various touchpoints including outdoor, digital, PR, social content, brand to hand sampling and proximity targeting.
30m reached nationally
100% increase in sales within Greater London
48% share of segment sales
100,000 samples distributed
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