Yushoi approached Boutique to help launch the brand in the UK.
Yushoi is a Japanese inspired snack which is made from baked green peas, offering a healthy alternative brand to disrupt the UK snacking market(it helps that they’re delicious!). With a new packaging launch due, Yushoi saw strong growth in a segment with plenty of product innovation, meaning ever growing competition but we loved the disruptive angle of the product.
We were challenged with driving awareness and mass appeal, as well as increasing consumer sampling and trial within the Greater London area, injecting real personality to resonate with consumers. In addition, we needed to support their drive for increased listings in retailers.