Yushoi approached Boutique to help launch the brand in the UK.

Yushoi is a Japanese inspired snack which is made from baked green peas, offering a healthy alternative brand to disrupt the UK snacking market(it helps that they’re delicious!). With a new packaging launch due, Yushoi saw strong growth in a segment with plenty of product innovation, meaning ever growing competition but we loved the disruptive angle of the product.

We were challenged with driving awareness and mass appeal, as well as increasing consumer sampling and trial within the Greater London area, injecting real personality to resonate with consumers. In addition, we needed to support their drive for increased listings in retailers.

With collaboration at the heart of success, we partnered with Yushoi’s branding agency Finn to launch Yushoi’s Perfect Balance campaign.

After significant market research on the snacking sector identifying the core audience and regions that have a higher density of the audience, we develop a strategic, integrated campaign to reach consumers with a multi-channel approach across various touchpoints including outdoor, digital, PR, social content, brand to hand sampling and proximity targeting. The results were fab.

30 Million

reached nationally


increase in sales within Greater London


share of segment sales


samples distributed
+ work with us Speech Bubble