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CHALLENGE

With a new packaging launch due, Yushoi challenged us with driving awareness and mass appeal to support their new product. We were tasked with increasing consumer sampling and trial within the Greater London area whilst injecting real personality to resonate with consumers. In addition, we needed to support their drive for increased listings in retailers.

SOLUTION

Partnering with Yushoi’s branding agency, we launched their Perfect Balance campaign. After significant market research on the snacking sector identifying the core audience and regions that have a higher density of the audience, we developed a strategic, integrated campaign to reach consumers with a multi-channel approach across various touchpoints including outdoor, digital, PR, social content, brand to hand sampling and proximity targeting.

OUTCOME

30m reached nationally

100% increase in sales within Greater London

48% share of segment sales

100,000 samples distributed

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

Digital/PR

True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

PR

BestHeating. Elevating BestHeating through link-building and B2B exposure

Key Stat: 90,000 tradespeople reached

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