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CHALLENGE

With a new marketing proposition, Tobago Tourism challenged us with promoting them across the European market as an exciting and beautiful destination for tourists. We were tasked with telling their exciting story to their key target market and building awareness of their new brand proposition with standout creative.

SOLUTION

With a high demographic target audience and looking to secure increased awareness in the important winter months we devised an integrated campaign across print in national press travel titles, luxury lifestyle and travel magazines, leveraging their full range of platforms on and offline whilst also merging with editorial content. In addition we ran a highly targeted social campaign. Finally, the campaign was also supported by a taxi wrap campaign in London to create that mindset escapism needed in winter months!

OUTCOMES

200% Increase in share of voice

111% Increase in social mentions

61.7 Million impressions delivered

97,000 data points collected

£1.28 cost per response

Digital/PR

Naturo. BRINGING A GROWING PET FOOD BRAND TO TV FOR THE FIRST TIME

Key Stat: Creating stand out in a crowded market

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True Student. Elevating Student Living with Boutique's Digital Expertise

Key Stat: 101% increase in Paid Search CTR YoY

PR

BestHeating. Elevating BestHeating through link-building and B2B exposure

Key Stat: 90,000 tradespeople reached

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