Going Beyond Ordinary to drive extraordinary results for Tobago Tourism across Europe
Tobago is in a highly competitive marketplace alongside many more well know Caribbean destinations and also carries a heritage attachment to Trinidad. With a new marketing proposition and an exciting story to tell, we worked with the Tourism Board to promote them across Europe as an exciting and beautiful destination.
With a high demographic target audience and looking to secure increased awareness in the important winter months we devised an integrated campaign across print in national press travel titles, luxury lifestyle and travel magazines, leveraging their full range of platforms on and offline whilst also merging with editorial content. In addition we ran a highly targeted social campaign. Finally, the campaign was also supported by a taxi wrap campaign in London to create that mindset escapism needed in winter months!
