111% Increase in social mentions
With a new marketing proposition, Tobago Tourism challenged us with promoting them across the European market as an exciting and beautiful destination for tourists. We were tasked with telling their exciting story to their key target market and building awareness of their new brand proposition with standout creative.
With a high demographic target audience and looking to secure increased awareness in the important winter months we devised an integrated campaign across print in national press travel titles, luxury lifestyle and travel magazines, leveraging their full range of platforms on and offline whilst also merging with editorial content. In addition we ran a highly targeted social campaign. Finally, the campaign was also supported by a taxi wrap campaign in London to create that mindset escapism needed in winter months!
200% Increase in share of voice
111% Increase in social mentions
61.7 Million impressions delivered
97,000 data points collected
£1.28 cost per response
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