98% of coverage featured product imagery
Develop an innovative and comprehensive PR strategy to further enhance the fame and brand association of our long-standing media client’s ONE+ range. The challenge encompasses leveraging latent opportunities in the PR landscape, driving media coverage, and seamlessly integrating with social media strategies to maximize impact.
We launched ‘garden disasters’ brand building campaign to find the nation’s ugliest garden. we engaged with the target audience as well as implementing a journalist and influencer engagement programme via two key campaign initiatives: London DIY workshop glue gun Christmas challenge we called upon our extensive media relations to secure product coverage in key titles ranging from t3 magazine to the Sunday times.
245 pieces of national coverage
382% increase in PR coverage vs. target set
92% of coverage features ONE+ range
35 MILLION readers reached
98% of coverage featured product imagery
23 attendees at the DIY workshop
One lucky winner
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