Conversions up 11% YoY
Short-term loan provider, Morses had a challenge of rising CPAs and CPCs in paid search. Overall, they had to drive more applications to combat low-quality traffic.
We removed Morses from a smart bidding strategy and put them on manual bidding. This allowed us to optimise bids weekly, including further bid adjustments according to age, devices and locations. We also undertook a frequent review of search terms to ensure high quality traffic.
CPA improved 7% YoY
Conversions up 11% YoY
CPC down 13% YoY
CTR up 63% YoY
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