Morses Club looked to Boutique to help them significantly improve their digital performance.

We started by transforming the brand’s paid social activity, primarily on Facebook, to drive increased AIP (Approval In Principle) loan applications. We had to achieve a specific CPA they’d failed to consistently deliver to date. In addition, the client was seeking more collaboration, insight and better reporting.

We believe clients should always know as much as us so this was music to our ears. We instantly restructured the paid social account alongside our best practice methods and applied continuous testing and learning to :

  • Imagery
  • Formats (e.g. Single image outperformed carousel formats)
  • Audiences
  • Messaging
  • Spend
  • Reporting

we achieved extraordinary results which increased our scope of work with the client


Reduction in CPA


Increase in conversions


Increase in AIP's over 3 months
+ work with us Speech Bubble