Fusion Students

CHALLENGE

Create authentic, Liverpool-focused content that would resonate with a regional audience and support lead generation—all on a lean budget.

SOLUTION

We partnered with a Liverpool-based creator to produce authentic UGC tailored to the local audience.

The content was initially shared organically, generating strong early traction and engagement. With ownership of the creative secured, we then repurposed it across channels—including as a paid social ad designed to drive leads.

OUTCOMES

4.58% Lead Rate vs Average 1.89%

£0.79 CPC vs Average £1.54

0.8% CTR vs Average 0.76%