Abbeyfield

CHALLENGE

Assisted living provider Abbeyfield needed more visibility and brand awareness. With an audience that doesn’t typically reach out digitally, they needed an agency partner to drive enquiries, phone calls and visitors.

SOLUTION

We created paid search campaigns bespoke to each location, targeting the right catchment areas. We also ensured the ad copy was consistently engaging to drive traffic through to the site, encouraging users to enquire. Tested Performance Max campaigns as a new feature.

OUTCOMES

CPA improved 9% MoM

CPC decreased 44% MoM

Conversions increased 154% MoM

CTR increased 27% MoM