Posted In: Media by
Connor,
May 22, 2024
Chloe Fletcher, Senior Account Executive
Check out our latest blog revealing our top 5 unexpected advertising hotspots. One of our media specialists Chloe Fletcher curated a list that will surprise you, diving into the world of unique media placements. From obscure places to everyday spots, you’ve overlooked these places as advertising platforms. Which one will be your favourite?
Imagine your brand soaring through the sky on a blimp, like a moving landmark, impossible to ignore! It would be like having your own floating billboard, effortlessly capturing attention wherever it goes. Whether it’s cruising through the clouds above an event or stationed above a bustling city promoting your new store opening, your message stands out against the backdrop of the sky. Plus, the creative possibilities are unrestrictive – from catchy slogans to bold logos, the sky’s the limit! It’s not just advertising; it’s making your brand a part of the scenery, turning heads and sparking conversations.
You know who has rocked the blimp game? Lidl! They used the sky-high sensation to shout about a new store opening, drawing people to the location of the flying logo. And let me tell you, it caused quite a stir! The buzz was so real that Lidl decided, “Hey, let’s get our own blimp!” Now, that’s confidence in action, proving that when it comes to grabbing attention, those blimps really do the trick!
Alright, let’s talk about the genius of advertising on petrol nozzles. Think about it: you’ve got a captive audience right there, with an average eye time of 52 seconds per user. That’s like having a mini billboard in their hands while they fill up. And get this – there’s no competition for attention because it’s 100% share of voice. You’re literally putting your ad directly into the hands of the consumer, turning a mundane task into a memorable marketing moment. Smart move, right? SCS thought so… they used the petrol nozzles on forecourts within close proximity to a store and interviewed a selection of consumers once the campaign ended. The results? Amazing! 65% of consumers were able to recall the ad with specific messaging, now that’s impressive.
Bathroom advertising… it’s like having a direct line to your target audience while they’re in their own little world, with nothing but your ad to keep them company. And let’s be real, who doesn’t appreciate a bit of entertainment while they’re taking care of business? Whether it’s a trendy club, a cozy hotel, or a bustling restaurant, bathroom ads have the power to reach people in all sorts of venues. I know what you’re thinking, it’s just a poster on the back of a door, but it can be so much more. You can create an engaging, entertaining, and downright memorable advert, for example, a jewellery brand placed stickers of their items across the mirrors for consumers to try on for size.
Picture this: you’ve got a grubby pavement or a dirty wall just begging for a makeover – that’s where jet washing comes in. Armed with stencils and a jet wash, media owners are ready to work their magic. With a few blasts of water, they clear away the filth, revealing your message or logo in all its glory. It’s like street art meets marketing genius – we call it reverse graffiti! And the best part? It’s eco-friendly, leaving no mess behind, just sparkling clean surfaces and attention-grabbing ads. These ads can last anywhere from a week to a month, flexible and ready to shine in high-traffic areas. So, whether you want to jazz up a bustling city street or make a statement, jet-washing advertising is your secret weapon. It’s cost-effective, it’s fun, and it’s sure to make a splash!
Advertising in a primary school magazine is like having a direct line to parents and families, handing them your advert right into the palm of their hands. Imagine every kid coming home with a magazine tucked into their backpack, filled with school news and exciting activities for the holidays. And here’s the best part – there’s not a ton of competition in these magazines, so your ad gets to shine like a star! Take our client for example – Queensgate Shopping Centre. They’re rocking this strategy, showcasing all the awesome events they have lined up for families across the different holiday periods. It’s not just smart; its low on cost too!
To recap, our top five unique ad placements are blimps, petrol nozzles, restrooms, jet washed locations and primary school magazines. Interested but not sure where to start with your media advertising strategy? Find out more about our media offering: MEDIA
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